Essentials of Marketing Research A Hands on Orientation

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Essentials of Marketing Research A Hands on Orientation
Book Type:
Author:
Naresh K. Malhotra
Publisher:
Pearson Educ Aust
ISBN:
9781292060163
Publication Date:
-
Edition:
1E14
Format:
Paperback
Item Location:
BACK WALL
Availability:

Availability: In stock

Price:
$116.95
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AVAILABLE NOW FOR IMMEDIATE SHIPMENT

DESCRIPTION
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
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