International Business The New Realities

Author:
S. Tamer Cavusgil
Publisher:
Pearson Educ Aust
ISBN:
9781486011049
Publication Date:
-
Format:
Paperback
Item Location:
BACK WALL
Availability:

Availability: In stock

Price:
$148.95
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International Business The New Realities

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Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses large and small to internationalise. International Business - The New Realities, 2nd Australasian edition, is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
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