Neuro Design Neuromarketing Insights to Boost Engagement andProfitability

Author:
Darren Bridger
Publisher:
KOGAN PAGE
ISBN:
9780749478889
Publication Date:
-
Format:
-
Item Location:
MARKETING
Availability:

Availability: In stock

Price:
$50.00
OR

Neuro Design Neuromarketing Insights to Boost Engagement andProfitability

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Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit.
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AUTHOR INFORMATION
Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.
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Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
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