CREATING & CAPTURING VALUE - PERSPECTIVES & CASES ON ELECTRONIC COMMERCE

Author:
Garth Saloner
Publisher:
John Wiley & Sons
ISBN:
9780471410157
Publication Date:
-
Format:
-
Item Location:
-
Availability:

Availability: Out of stock

Price:
$135.95

CREATING & CAPTURING VALUE - PERSPECTIVES & CASES ON ELECTRONIC COMMERCE

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OVERVIEW
This book on electronic commerce is divided into two parts: "Perspectives" provides an overview of these important issues in electronic commerce; "Cases" written under the supervision of Stanford faculty provide real world insight.
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The Stanford cases are written from the perspective of Silicon Valley, the heart of the e-commerce revolution. * Authors are very involved in e-commerce companies, providing exceptional real world application and relevance.
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