Strategies for e-Business Concepts & Cases

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Strategies for e-Business Concepts & Cases
Book Type:
Author:
Tawfik Jelassi
Publisher:
Pearson Educ Aust
ISBN:
9780273757870
Publication Date:
-
Edition:
3E/14
Format:
Hardback
Item Location:
ROW4
Availability:

Availability: In stock

Price:
$112.95
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AVAILABLE NOW FOR IMMEDIATE SHIPMENT

DESCRIPTION
Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.
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