Based on the hit ABC KIDS TV show! It's time to play Hide and Seek! Can Bluey find everyone without getting distracted? A gorgeous board book for kids of all ages. Bluey is an award-winning preschool show about Bluey, a blue heeler pup, and her family. Airing on ABC KIDS, the show has amassed legions of dedicated fans and hugely popular ranges of books, toys, clothes, games and more.