Integrated Advertising, Promotion, and Marketing Communications

by Kenneth E. Clow, Donald Baack
In stock

Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 512
Published: 26th October 2017
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 2 x 21.8  x 27.7
Weight (kg): 1.11
Edition Number: 8

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted.

This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-­life situations.

The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.

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