Principles of Marketing 8th Edition

by Gary Armstrong, Sara Denize, Michael Volkov, Stewart Adam, Philip Kotler
In stock

Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 600
Published: 20th October 2020
Country of Publication: AU
Dimensions (cm): 27.5 x 21.7  x 2.3
Edition Number: 8

This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Principles of Marketing shows students how customer value -- creating it and capturing it - drives every effective marketing strategy.

The 8th Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies to build customer engagement, brand community and sales, as well as wider coverage of cases and examples from an Australian perspective.

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