Macroeconomics 3rd edition

by Rudiger Dornbusch, Philip Bodman
In stock

Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 696
Published: 22nd May 2013
Publisher: McGraw-Hill Education
Country of Publication: AU
Dimensions (cm): 26.2 x 21.2  x 2.5
Weight (kg): 1.35
Edition Number: 3
Edition Type: Revised

Marketing Strategy: a decision focused approach moves beyond the traditional "4P" approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies.

This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of today’s digitally and socially networked world has been completely revamped for relevancy.

Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills.

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