Exploring Public Relations and Management Communication 5th Edition

by Ralph Tench, Stephen Waddington
In stock

Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 672
Published: 7th December 2020
Publisher: Pearson Education
Country of Publication: GB
Dimensions (cm): 2.4 x 19.6  x 31.1
Weight (kg): 1.42
Edition Number: 5

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics.

A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication.

Write Your Own Review
You're reviewing:Exploring Public Relations and Management Communication 5th Edition
Back to Top