International Business 5th edition: The New Realities, Global Edition

by S. Cavusgil, Gary Knight, John Riesenberger
In stock

Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 576
Published: 16th September 2019
Publisher: Pearson Education Limited
Country of Publication: GB
Dimensions (cm): 27.4 x 21.6  x 2.0
Weight (kg): 1.13
Edition Number: 5

For courses in international business.

A modern approach to international business

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

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